2019年香港人失戀報告
2019 The First Ever Breakup Report in Hong Kong

By Breakup Tours | December 31, 2019

報告由 Breakup Tours 提供。
Please scroll down for English version.

我們每個人,都有機會經歷失戀,如果不好好處理失戀的心痛與創傷,可能會令你失去對其他人的信任、更有機會影響往後的關係。Breakup Tours 是目前世界上少數針對單身及失戀人士而設的旅遊手機程式,我們會跟據失戀者的心情,提供旅遊體驗、住宿、數據卡等旅遊產品服務,更會連繫購買了相同旅遊體驗的會員。我們相信每個人失戀後第一件事要做的,就是一個人旅行,讓生命重新出發。在旅程中,我們放下兩個人的生活,重新習慣獨處,在旅程遇到新的人、新的事,重新體驗比戀愛更大的世界,成為一個更好的自己。從11月6日在香港區正式推出的頭五十日(截至12月25日),共有超過8,700人下載,會員人數接近4,000人,總結出這份《2019年香港人失戀報告》。

1. 最受歡迎失戀旅行城市﹕台北

從體驗及產品銷售量來看,超過四成失戀人仕選擇到台北旅行(41%),其次是東京(30%)及曼谷 (16%)。最高瀏覽量的文章也是以台灣居首:〈一個人的旅行,全台灣5個「單身友善」景點〉,瀏覽次數接近1萬次。

台灣鄰近香港,航程短、溝通容易、交通方便、城市體驗多元化等等,都令它對失戀旅人有特別吸引力,而且對於沒法輕易請假的香港人,一個台灣周末快閃之旅,也可以讓大家放鬆身心。

P.S. Breakup Tours 提供以下城市選擇﹕台北、台中、台南、高雄、東京、大版、北海道、京都、清邁、曼谷、芭提雅、香港

2. Breakup Tours 十大最多人搜尋旅遊體驗

失戀的人需要的,也有別於一般食買玩的旅行,一些與別不同的新嘗試、追尋自我的活動、以他們的故事度身而設的貼心體驗,最能吸引他們。在十大最多人搜尋的活動之中,有7項都是非一般的旅遊體驗:第一位台中的「容光煥發淨顏SPA」,是香港極少見的採耳;至於「金色野薑 – 自我意識之旅」,就因為可以幫助參加者探尋自我,解答失戀者經常問的「點解」,而佔據第二位。香港的「流淚不如流汗 – HIIT體能訓練」也極受歡迎,參加者可以與新相識的朋友做HIIT鍛練身體;另外「台仔為你剪斷煩惱絲」,就有台灣髮型師為你剪髮並設計新形像;「用自己故事買一首歌」與「擺渡酒吧」,都是以客人的失戀故事為基礎,再度身為他點播及調酒。東京的「日本傳統草履製作」,參加者可以親手做一雙傳統草履模樣的綿質拖鞋。

十大最多人搜尋旅遊體驗
1. 容光煥發淨顏SPA – 台中
2. 金色野薑 – 自我意識之旅 – 台北
3. 東京teamLab Borderless展覽門票 – 東京
4. 流淚不如流汗 – HIIT體能訓練 – 香港
5. 東京迪士尼 DisneyLand 樂園門票 – 東京
6. 台仔為你剪斷煩惱絲 – 台北
7. 用自己故事買一首歌 – 台北
8. 「陶器」動物造型小擺設 – 香港
9. 日本傳統草履製作 – 東京
10. 擺渡酒吧 – 台北

3. 近半數人跟據心情策劃失戀旅程

有超過一半(51%)的會員則選擇跟據日期、城市及關鍵字搜尋旅遊產品,但令人感到驚訝的是,接近一半(49%)的會員以Breakup Tours獨有的「心情搜尋」搜尋旅遊體驗、住宿及產品。他們不會先預設目的地和旅程長短,反而先回答幾條簡單問題,讓手機程式分析其失戀後的心情,再跟據心情推介不同目的地的體驗。

4. 最常見失戀心情﹕自責、掛念、獨立

香港人分手後,最多人感受到的心情,依次是自責、獨立、掛念,感到憤怒的只佔4%。

自責:20%
獨立:20%
掛念:16%
心淡:16%
鬆一口氣:12%
哀傷:8%
重生:4%
憤怒:4%

5. 失戀故事最常見字眼﹕第三者、心痛、離開

而在Breakup Tours用戶簡介中,有一欄是需要會員填寫失戀故事,當中出現最多的字眼,頭3位依次分別為:第三者、心痛、離開。當中的離開,也許就是需要一趟Breakup Tours。

6. 失戀的人最脆弱時間:11:00pm – 1:00am

Breakup Tours程式中有真人實時對話的「忘憂救心員」,會聆聽會員心事。每晚11:00至凌晨1:00,是最多人向忘憂救心員「求救」的時刻。

7. 男性比女性更需要傾訴

男性會員與忘憂救心員傾談的人數也較多,比女性會員多出47%,甚至連對話字數也多61%。原來面對陌生人時,男性比起女性更樂意分享他們的軟弱一面,平日無處訴說的男人之苦,面對忘憂救心員這個「樹窿」,就可以盡情表現自己的情感。

大家都曾經踏上分手這條路,傷心就旅行。Breakup Tours將於來年一月內推出Android版本及登陸台灣,連繫香港和台灣的失戀旅人,更會於三月推出獨遊旅行團,為每位失戀者製造更貼心的療癒體驗。

2019 The First Ever Breakup Report in Hong Kong

Report by Breakup Tours.

Breaking up is what everyone encounters at some point in life. It crosses genders and generations. Some may take a few months to get recovered, some may actually be haunted for life, without the proper care. Breakup Tours is a one-of-a-kind travel booking app, curating activities that aimed at helping people to get over and move on. We recommend travel activities, accommodations and healing products based on your mood. Most amazingly, you will get to join our singles’ traveler community!

We believe traveling is the best remedy to get over a painful past. Traveling allows you to break away your routine, and gain new perspectives about the life and changes. Through the process, we learn to enjoy some ME time, and meet a bigger world with new people, places and things. More importantly, we learn to be a better self.

In the first 50 days of our APP launch in Hong Kong (6 November to 25 December), our APP has gained over 8700 downloads, 4000 registered members. We therefore present you this <2019 The First Ever Breakup Report in Hong Kong>, by Breakup Tours.

1. The most popular city of Breakup Tour: Taipei

According to our sales figure, 41% of people going through a breakup tend to travel to Taipei, followed by Tokyo (30%) and Bangkok (16%). Our most viewed article in our blog, , with more than 1m views, is also about traveling in Taiwan.

Taiwan has been a popular getaway destination for Hong Kong people. With the short flight-time, and the conveniency of a common language, what’s not to like for a weekend holiday and enjoy a break only to yourself.

P.S. Breakup Tours offers experiences in the following travel destinations: Taipei, Taichung, Tainan, Kaohsiung, Tokyo, Osaka, Hokkaido, Kyoto, Chiangmai, Bangkok, Pattaya and Hong Kong

2. Top 10 Searched Experiences on Breakup Tours

Breakup Tours provide travel experience unlike what other travelers look for. From our experience, broken-up people are more willing to try new things or accept new challenges when they travel. These experiences are essential to their healing journey and thus help them embrace this change.

In our 10 top searched experiences, 7 of them are not ordinary travel experiences. Our champion activity is “A Spa for Eyes, Nose, Ears”, which you can enjoy a rare Ear Cleaning Spa. In the second place, the ‘Golden Butterfly Ginger’ Spiritual Inquiry” helps people to figure out the “WHYs” in their failed relationships. The Hong Kong experience, “Go HIIT, get FIT! – HIIT Fitness Training” is also very popular, an activity which you can keep fit, and meet new friends.

Enjoy a “Therapeutic Haircut Experience” to create a new look of yourself by a local Taiwanese hairdresser;
“A Story in Exchange for a Song” and “Mixing a Cocktail with your Story” serve your drinks and awesome music based on your breakup story; make your own scandals with the traditional craftsman tutorial in “Traditional Japanese Craftsmanship: Sandals Making”.

Top 10 Searched Experiences on Breakup Tours
A Spa for Eyes, Nose, Ears – Taichung
‘Golden Butterfly Ginger’ Spiritual Inquiry – Taipei
teamLab Borderless Admission Ticket – Tokyo
Go HIIT, get FIT! – HIIT Fitness Training – Hong Kong
Tokyo Disneyland 1-Day Admission Ticket – Tokyo
Therapeutic Haircut Experience – Taipei
A Story in Exchange for a Song – Taipei
Sgraffito Animal Ceramics Making- Hong Kong
Traditional Japanese Craftsmanship: Sandals Making – Tokyo
Mixing a Cocktail with your Story – Taipei

3. Plan their trip based on their MOOD

People used to plan their trip in the traditional way of fitting in schedules based on their flight dates, cities and experience keywords they are looking for.

While more than half of our members (51%) search travel products based on the traditional way, surprisingly, almost half of the members (49%) would look for travel activities, accommodations and products with Breakup Tours’s first-ever “Mood Search”. Instead of planning the destinations and dates in advance, our members tend to get travel inspirations by answering a few questions and allowing our app to analyse their current mood for recommendations.

4. The most common emotions of heart broken people: “Self-condemned”, “Cannot get off mind”, “Independent”

The most common emotions HK people get going through a breakup are “Self-condemned”, “Independent” and “Cannot get off mind” accordingly. Only 4% of people were furious of being heart broken. 

Self-condemned: 20%
Independent: 20%
Cannot get off mind: 16%
Disheartened: 16%
Relieved: 12%
Grieved: 8%
Rebirth: 4%
Furious: 4%

5. Top occurring words in the breakup stories: “The Other Man/Woman”, “Heart-broken”, “Farewell”

Our members would leave their Breakup Story in the user profile page of our APP. The top occurring words  in those stories are ““The Other Man/Woman”, “Heart-broken” and “Farewell” respectively. 

6. The most depressing time of a day: 11:00pm – 1:00am

Our in-app CS acts as a real-person Breakup Tours Listener, which we listen and chat with our members for the relationship problems. The busiest hours of our Breakup Tours Listeners are every night from 11:00pm to 1:00am.

7. Men talks more than women about how they feel

Do you know that there are 47% more of men that have talked to us about their breakup than women in , and they have typed about 61% more words than women when they share their feelings? Being with strangers, men are more eager to show their weaker self and express what they truly feel. With our Breakup Tour Listeners, they feel like they can talk about everything.

You are not alone in the heart-healing journey. In the coming 2020, our Android APP would be available and we will be launching in Taiwan too, creating a greater community of the broken hearts. In the coming March, package tours would also be available, to provide you around-the-clock healing breakup package tours!

Breakup Tours
度身訂造 單身自助遊
iOS手機程式 現正登場
iOS APP Download
Website
Facebook
Instagram

Contact Us

Email us at cs@breakuptours.com for general enquiries and hello@breakuptours.com for business enquiries.